Defiant Agency (Alondra’s, Jaclear, Infatuation Apparel, and others)
Alondra’s Cuisine – Created usability study and Collaborated closely with product teams on Azure using Sharepoint. Teams and Office.  Completed wire framing, and high-fidelity prototypes, to ensure ali/gnment with project and conducted.  Used React to make placement and design changes to customers’ spec.  Created comprehensive user research and facilitated beta testing to gather valuable insights and provide actionable feedback for iterative refinement and completion to customers specs using Figma, Materials (by Google) and other similar design systems and Adobe Creative suite (Photoshop and Premiere).  I have worked with databases such as Zoho. Salesforce and hubspot to create custom tables needed for projects.   

*Jaclear, I led the User Experience design team in overhauling the packaging design for its Action C product. Employing journey mapping techniques, we meticulously documented potential customer interactions, gathering direct feedback through five focused Zoom sessions with small groups. Additionally, a comprehensive survey, completed by over 300 respondents, reinforced the insights gleaned from our Zoom discussions. Presenting a compelling case for product redesign, we leveraged Sketch for initial testing and created heat maps to discern both positive and negative aspects of the packaging.

*With Infatuation Apparel we used research, fostering collaboration with the Design team via Stack to refine color schemes, spacing, and typography across the site. Leveraging key influencers, we solicited direct feedback from crucial customers regarding site redesign and delivery timelines. Implementing a before-and-after survey strategy, we gauged customer satisfaction with site navigation, resulting in an impressive 4 out of 5 approval rating across all tested metrics.