Southwest meets new cusine
Alondra'scuisine
Garland, TX (Dallas)
Alondra’s Cuisine is a quality restaurant run by Executive Chef and Owner Isaias Ramirez offering a variety of high end classics with a variety of vegan options as well. Situated in Garland, TX on Northwest highway their the only restaurant in this area to offer this high quality mix of food.
Alondra’s Cuisine
Year
2023
Category
Design
Type of Work
Graphic DesignWeb DesignBranding UI/UX Design – Figma
Video Production
THE PROBLEM
They have great reviews but…
The business faced challenges in its online effectiveness, struggling to engage and attract customers despite the good food.
The absence of an existing website meant that an online ordering directory was not available as an option.
Excessive commissions, exceeding 25%, were consistently paid out to Grubhub and other third-party ordering services.
Establishing its unique branding and distinguishing itself among other food vendors in the local area.
THE GOAL
1.
Craft a distinct user experience that simplifies the process for customers to place orders for Alondra’s food.
2.
Develop a strategy aimed at elevating the restaurant’s brand recognition and presence both locally in its physical space and prominently online
3.
They sought differentiation from local competitors within their immediate vicinity. By examining income, occupation, and social class closely, the aim was to enhance favorability and distinction
4.
Understanding the demographics involved scrutinizing how and when this audience became aware of the restaurant and subsequently visited it
MY ROLE
My role as a UX Designer is User research – creating personas, empathy mapping and conducting competitive audits.
The second component to our challenge was the marketing and advertising piece for Alondra’s as well.
We will highlight as well.
As a result I conducted:
* User Research
* Personas
* Problem Statements
* User Journey Maps
USABILITY STUDY
Pain Points
In order to find what the users really needed. We needed to dig deeper and find out their real pain points.
1.
Quickly order food:
Design home screen to point quickly with icons, dialog and sound to preferred options
2.
Healthy options:
Design home screen to point quickly with icons, dialog and sound to preferred options
3.
Accessibility:
Provide options for people that are audibly, visually or physically impaired. Using text, icon, audio and responsive keyboards.
4.
Finished prep time:
Enable prep tracking from order, preparation and ready status for delivery. To give customer realistic time table for pick up or delivery.
CAMPAIGN PROGRESS
Here are the various steps to this design and implementation process
Campaign Results
Results
With the app launch, event promotions, and subsequent ad follow-ups, we tripled our reach, witnessed a 35% surge in overall orders, and experienced an 18% rise in in-store foot traffic. Furthermore, expanding reviews across multiple platforms, beyond Yelp, significantly bolstered the overall brand presence.
With in overall increase in every demographic and ultimate foot traffic in the store. The app being a central piece to the events and surrounding ads had an enormous impact on the growth of the business.
