PROMOTION AND VIDEO
We decided to center the app around a series of event launches used to promote the restaurant and expand the brand. It was a good way to test the effectiveness of pre-order meals.
PROMOTION AND VIDEO
We decided to center the app around a series of event launches used to promote the restaurant and expand the brand. It was a good way to test the effectiveness of pre-order meals.
The sequence of event promotions not only expanded the overall audience but also boosted repeat visits within its customer base post-events. The follow-ups and event recaps through social media significantly amplified the brand presence and visits, with the app playing a pivotal role in this success.
TAKEAWAYS
Impact:
In doing the study for this project we have had a lot of great responses from previous customers on the restaurant. They are excited about the opportunity of fitting Alondra’s into their food ordering routine.
What I learned:
Great ideas require input and even if you have a good design it is helpful to get third party feedback to see what maybe missing. We should have pushed harder on how accessibility is good for the bottom line.