With over 30 years of experience in video and TV production, I bring a deep understanding of storytelling, audience engagement, and media strategy—essential skills in marketing communications. My work has involved crafting compelling messages, understanding target demographics, and utilizing various media platforms to maximize impact. In the classroom, I translate these real-world insights into practical lessons for high school students, helping them grasp key marketing concepts such as branding, content creation, and media literacy. By integrating hands-on projects and industry best practices, I prepare students for the evolving landscape of digital and traditional marketing.